The $1 billion dollar video

Before we start getting on into 1 billion dollar video. Did you enjoy watching that video?  You would have been definitely.  In case you wonder, this is a promotional video for a razor blade from a company called dollarshaveclub.com.

The main lead in the video is none other than the CEO of the company, the guy who knew the full power of online marketing. In case you wonder about the name of him and the video.

Our Blades Are F***ing Great” featuring CEO Michael Dubin

Before this video, they were making actually 10-50 sales per day as per the report told by him in the interview. After they made this video and went online. This is what happened next,

On March 6, 2012, the company uploaded a YouTube video entitled “Our Blades Are F***ing Great” featuring CEO Michael Dubin, delivering his speech in a nonchalant and sarcastic manner.The video prompted 12,000 orders in a two-day span after it was released, and has received over 24 million views as of February 2017

With a single promotional video, the company went viral and took great fans and supporters. This video not only made them famous but also won them awards such as

  • Best Out-of-Nowhere Video Campaign at the 2012 AdAge Viral Video Awards.
  • Dollar Shave Club was awarded a 2013 Webby Award in the Fashion & Beauty category
  • The People’s Choice Webby Award in the Consumer Packaged Goods category

They again took over the internet with their awesome second produce one wipe charlie on June 4 2013.

On June 4, 2013, Dollar Shave Club released the second video on YouTube called “Let’s Talk About #2”, which again starred its CEO and promoted One Wipe Charlies.The video won the Shorty Award in 2014 for best use of Social Media

Eventually, the company has grown massively became direct competition for Gillette.

They made the final impression being the best video campaign marketing and great product company by getting acquired for 1 billion from Unilever on 2016.

While this is not a huge success then what else.  That makes that video as a  “The $1 billion dollar video”. I am damn sure, you will accept the same.

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Reference:
https://en.wikipedia.org/wiki/Dollar_Shave_Club

Know more:
http://fortune.com/2016/07/19/unilever-buys-dollar-shave-club-for-1-billion/

 

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